Define the decision
Set the geography, customer, offer, time horizon and the choices that need to be compared.
Commercial Intelligence Advisory
Know the market before you make the move.
Competitor analysis, market-entry research, feasibility studies, customer-demand research, location analysis, market sizing and commercial due diligence for business decisions that carry real cost.
What commercial intelligence is for
Make the expensive decision after you understand the market around it.
Commercial intelligence answers business questions that cannot be settled from an internal meeting. It looks outside the company at customers, competitors, prices, search behavior, locations, market size, public records and economic conditions, then connects those findings to the choice management needs to make.
The work can be tightly focused on one question or expanded into a market-entry, feasibility or due-diligence study.
Commercial intelligence services
Choose the question closest to the decision in front of you.
Competitor Analysis Consulting
Competitive intelligence that shows where the market is crowded, exposed and moving.
Competitive intelligence and competitor analysis consulting covering offers, pricing, positioning, search visibility, customer journeys and market gaps for business decisions.
Explore service →Market Entry ResearchMarket entry research before you commit money, people or reputation.
Market entry research for businesses evaluating a new U.S. state, country, customer segment or service market, including demand, competition and route-to-market.
Explore service →Business Feasibility StudyFind out whether the business idea works on paper before it becomes an expensive experiment.
Business feasibility studies covering market demand, competition, operating requirements, revenue assumptions, costs, risks and go-or-rework decisions.
Explore service →Customer Demand ResearchMeasure whether people need the offer, how they describe the problem and what moves them to buy.
Customer demand research for new services, markets and business ideas using search behavior, market data, customer evidence and purchase-intent research.
Explore service →Business Location AnalysisChoose a business location with the market, customer and operating model in view.
Business location analysis for retail, office, service and expansion decisions using customer geography, competition, access, costs and market data.
Explore service →Commercial Due DiligenceCommercial due diligence for decisions where the headline story is not enough.
Commercial due diligence for acquisitions, partnerships and investments covering market, customers, competitors, positioning, growth assumptions and commercial risks.
Explore service →Market Opportunity AssessmentDecide which opportunity deserves attention before spreading the business too thin.
Market opportunity assessment for new services, customer segments and expansion choices, covering demand, competition, market size, economics and entry options.
Explore service →Market Sizing AnalysisBuild a market-size estimate you can trace back to real assumptions.
Market sizing services for TAM, SAM and reachable-market analysis using documented assumptions, customer counts, pricing and authoritative data.
Explore service →Competitor Pricing AnalysisSee how competitors price, package and explain value before changing your own offer.
Competitor pricing research comparing published prices, packages, discounting, value signals and offer structure to support pricing and positioning decisions.
Explore service →Typical business questions
Research starts with the decision, not a pile of data.
- Should we enter this state, country or customer segment?
- Is there enough demand to support this business idea?
- Which competitors are winning the customers we want?
- How are competitors pricing and packaging the offer?
- Which location gives this business the strongest operating case?
- How large is the market we can realistically serve?
- Which opportunity deserves investment first?
- What commercial risks should we examine before an acquisition or partnership?
How the work is built01 02 03 04
Four steps from a business question to a decision you can act on.
Collect the right evidence
Use public records, market data, search results, competitor material, customer information and client records that can answer the question.
Compare the explanations
Look for agreement, conflicts, gaps and conditions that could make one interpretation stronger than another.
Set the next move
Turn the findings into a decision, smaller test, research priority or monitoring list.
Common questions
What businesses usually want to know before the research starts.
What is commercial intelligence?
Commercial intelligence brings market, competitor, customer, pricing and company information together around a business decision. The work is narrower than collecting general market facts because every research question is tied to a choice the business needs to make.
Is commercial intelligence the same as market research?
Market research can be part of it. Commercial intelligence also connects competitor behavior, pricing, search visibility, company information and internal business assumptions to the decision.
Can DSDillon research a U.S. market?
Yes. Research can be scoped by state, metro, industry, customer segment or national market, depending on the decision.
Can the work include SEO and search-result competitors?
Yes. When customers discover providers through search, the study can map the queries, result types, pages and competitors that own that attention.
Do you guarantee a market will succeed?
No. Research reduces uncertainty. Customer behavior, competition, execution and economic conditions can still change after the work is completed.
