What should I ask an advertising agency before hiring it?
Ask which customers the work will address, what will be produced, where it will appear and who responds to enquiries. Confirm the fee, any advertising budget and the approval process. You should be able to identify the work you are buying and how its results will be reported.
Can we begin without paying for advertisements?
The work can focus on your existing website, Google business information and useful social posts. Choose a service customers can understand and arrange, then answer the questions that prevent enquiries. Your team still needs time to publish, respond and follow up.
What should our social media posts talk about?
Use the questions customers ask before buying: what the service includes, where it is available, how a quote works and what they need to prepare. Real project examples can help when you have permission to share them. Each post should give a relevant way to enquire.
Do we need branding and a new website at the same time?
Identify the problem first. Confusing service wording, an unsuitable logo and a broken enquiry form require different work. We can help decide what should change together and what can remain, then explain the proposed cost and responsibilities.
How will we know whether the marketing is bringing business?
Keep records of received enquiries, suitable prospects and sales. Compare them with campaign and website information where it is available. A click alone cannot establish a customer. The report should explain what happened and where information is missing.