DSDILLON RESEARCH ENGINE
Build keyword clusters, intent maps and commercial-priority plans without fabricated volume.
RESEARCH FIELD GUIDE
Keyword planning is not a list-building exercise. The useful output connects search language with the service sold, the market served, the searcher’s intent, the page responsible for answering it and the business outcome that matters. Volume estimates, when available from authoritative platforms, remain separate from inferred priority.
List the services the business can actually fulfil, the customer groups they suit and the markets genuinely served. A keyword that attracts large interest can still be a poor target when it describes a service, location or audience the business cannot support.
Research terms can signal discovery, comparison, local need, troubleshooting, cost, brand navigation or a transaction. Grouping solely by shared words can combine searches that need different pages. Intent and customer decision should determine the architecture.
A service page, location page, buyer guide, diagnostic tool and case study each play different roles. Assign clusters to the page type that can answer them completely. When two existing pages compete for the same decision, consolidation can be more valuable than creating another URL.
Use first-party impressions, qualified lead records, service economics, customer questions and credible external data where available. Use measured volume and difficulty values when available and leave unknown values unscored.
There is no fixed number. One page can answer many related phrasings when they represent the same underlying decision.
Only when the business truly serves those places and local information gives the page a distinct customer purpose.
Verified query impressions and clicks, lead quality, service profitability and customer-language evidence improve prioritization.
Hundreds of pages with nearly identical purpose, invented metrics or terms disconnected from what the business sells.
FULL TOOL SUITE
Solo operators and small businesses doing regular research.
100 research credits/month
Annual: $290/year
Choose annual billingGrowing businesses and marketers using research every week.
400 research credits/month
Annual: $790/year
Choose annual billingConsultants and teams researching many campaigns, sites or clients.
1,500 research credits/month
Annual: $1990/year
Choose annual billingResearch identifies the opportunity. DSDillon can also implement the work through Search Visibility & SEO Management, Website Intelligence & Management, Local SEO Management or First-Party Analytics & Attribution where those services fit the evidence.
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