Know the current state
Begin with verified evidence.
Maintain a usable, resilient website after launch.
A fast, accessible and persuasive website that protects business assets and makes the next customer action clear.
Performance and accessibility are ongoing operational qualities. They require testing with real pages, devices, content and user tasks.
Begin with verified evidence.
Connect work to a specific problem.
Test the customer journey after change.
Use field data where available and diagnose specific loading, interaction and layout problems.
Keyboard access, focus, readable contrast, text alternatives, labels, headings, error handling and zoom behaviour.
Use backups, staging where appropriate, dependency review, testing and documented ownership.
Define monitoring, response targets, content changes, security updates and work outside the agreement.
Use field data where available and diagnose specific loading, interaction and layout problems.
Keyboard access, focus, readable contrast, text alternatives, labels, headings, error handling and zoom behaviour.
Use backups, staging where appropriate, dependency review, testing and documented ownership.
Define monitoring, response targets, content changes, security updates and work outside the agreement.
Track successful user tasks, errors, availability, performance evidence and qualified enquiries.
Primary search documentation.
Review source ↗Google Business Profile eligibility guidelinesPrimary local-business representation rules.
Review source ↗Google guidance for regional websitesPrimary guidance for regional URL structures.
Review source ↗U.S. Census Statistics of U.S. BusinessesOfficial source for state business research.
Review source ↗Yes. The written scope can cover this subject without requiring every related service.
The work and validation method can be defined; platform rankings and third-party decisions cannot be guaranteed.
Tell us what is not working, what you are trying to improve and which market matters. We will review the problem and outline the next practical step.

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