Commercial Intelligence
Measure AI visibility, AI traffic and commercial outcomes as three different things.
AI search measurement becomes misleading when visibility, referral traffic and revenue attribution are collapsed into one number. DSDillon keeps the evidence layers separate and connects them only when the underlying data supports the relationship.
AI visibility
Evidence that a page or brand appeared in supported generative-search reporting. Visibility is not automatically a visit or conversion.
AI referral traffic
Identifiable visits referred by AI assistants or AI-enabled search experiences where referral evidence is available.
AI-assisted commercial outcome
A measured inquiry or conversion connected to an observed journey. Attribution is reported only to the level the evidence supports.
What DSDillon measures
Supported search-visibility evidence, identifiable assistant referrals, landing and journey context, measured inquiry actions and downstream commercial outcomes. Unknown or unavailable evidence remains explicitly unknown.
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