Create a consistent campaign language
UTM conventions, source naming and campaign identifiers need governance so reports do not fragment the same source into multiple labels.
Revenue Attribution
Marketing attribution and measurement that connects campaigns, leads, pipeline and revenue.
DSDillon builds attribution systems that preserve acquisition context from campaign and landing page through conversion and lead handling. First-party analytics, campaign tagging, conversion tracking, lead identifiers and reporting are structured together so marketing decisions are based on evidence rather than self-reported platform credit.
MARKETING ATTRIBUTIONHow it works
Campaign → Website
Capture the referring source and campaign when that information is available.
Visit → Inquiry → Outcome
Why it matters
How this affects your business
01
Budgets can shift toward channels with visible clicks rather than real revenue.
02
Offline follow-up can break the chain between website activity and closed business.
03
Different tools can assign credit differently and create conflicting reports.
Example customer journey
See how a visitor becomes an inquiry.
Choose a channel to see an example of how someone might find your website and contact you. This illustration uses sample journeys.
01SOURCEGoogle
02LANDINGBusiness Email
03ACTIONHealth Check
04OUTCOMEQualified Inquiry
Carry attribution into the lead
Where appropriate, source data can travel with the inquiry into CRM or internal reporting so acquisition context is not lost after the form is submitted.
Use attribution as evidence, not mythology
No model sees every influence perfectly. We document what the system can and cannot prove so decisions remain grounded.
Analytics
First-Party Analytics, Conversion Tracking & Attribution
First-party analytics and lead tracking to help you understand where inquiries come from and how they connect to sales.
Professional
$2,500one-time
For one website and its main inquiry or purchase process.
- First-party analytics setup
- Core conversion tracking
- Lead tracking setup
- Capture of inquiry sources
- Measurement validation
- Initial reporting setup
Pay by credit or debit card. Checkout asks for your contact details and information about the work you need.
Broader coverage
Advanced
$5,000one-time
For several marketing channels and more detailed lead tracking.
- Everything in Professional
- Tracking for more actions
- Source information from several marketing channels
- Funnel measurement
- Detailed mapping of inquiry and purchase steps
- Business reporting setup
Pay by credit or debit card. Checkout asks for your contact details and information about the work you need.
Executive
$10,000one-time
For connected business systems and more complex reporting needs.
- Everything in Advanced
- Tracking across connected systems
- Detailed attribution setup
- Key measures for management
- Data-quality checks and responsibilities
- Priority implementation and validation
Pay by credit or debit card. Checkout asks for your contact details and information about the work you need.
MARKETS
Marketing Attribution by market
Choose your country.
Related DSDillon resources
Keep working through the issue
Related guides and services that can help you continue the diagnosis.
Related guidance
Explore more about Marketing Attribution
Conversion evidence, lead tracking and commercially useful reporting.
