Capture source context early
Campaign parameters, referring source, landing page and selected interaction data can be preserved at inquiry time rather than reconstructed later.
Lead Intelligence
Lead tracking from first visit to business inquiry.
DSDillon helps businesses preserve acquisition context when a visitor becomes a lead by capturing campaign, page and interaction information that can be carried into internal reporting or CRM workflows.
MARKETING ATTRIBUTIONHow it works
Campaign → Website
Capture the referring source and campaign when that information is available.
Visit → Inquiry → Outcome
Why it matters
How this affects your business
01
Marketing channels cannot be evaluated against sales outcomes.
02
The same acquisition mistakes repeat because downstream results are disconnected.
03
Teams may manually reconstruct source information after the fact.
Example customer journey
See how a visitor becomes an inquiry.
Choose a channel to see an example of how someone might find your website and contact you. This illustration uses sample journeys.
01SOURCEGoogle
02LANDINGBusiness Email
03ACTIONHealth Check
04OUTCOMEQualified Inquiry
Respect privacy and data minimization
Lead intelligence should collect what the business actually needs and apply appropriate consent, retention and access controls.
Connect marketing and operations
Useful lead tracking gives the people handling inquiries enough context to understand how the opportunity arrived without overwhelming them with raw analytics.
Analytics
First-Party Analytics, Conversion Tracking & Attribution
First-party analytics and lead tracking to help you understand where inquiries come from and how they connect to sales.
Professional
$2,500one-time
For one website and its main inquiry or purchase process.
- First-party analytics setup
- Core conversion tracking
- Lead tracking setup
- Capture of inquiry sources
- Measurement validation
- Initial reporting setup
Pay by credit or debit card. Checkout asks for your contact details and information about the work you need.
Broader coverage
Advanced
$5,000one-time
For several marketing channels and more detailed lead tracking.
- Everything in Professional
- Tracking for more actions
- Source information from several marketing channels
- Funnel measurement
- Detailed mapping of inquiry and purchase steps
- Business reporting setup
Pay by credit or debit card. Checkout asks for your contact details and information about the work you need.
Executive
$10,000one-time
For connected business systems and more complex reporting needs.
- Everything in Advanced
- Tracking across connected systems
- Detailed attribution setup
- Key measures for management
- Data-quality checks and responsibilities
- Priority implementation and validation
Pay by credit or debit card. Checkout asks for your contact details and information about the work you need.
DSDillon Intelligence Pathways
Continue investigating
Related evidence-led briefs selected from search demand DSDillon has measured.