New Zealand

Compare marketing with accepted jobs

A New Zealand service business may receive several enquiries before one job is agreed. DSDillon helps connect those records so reports show which marketing sources lead to useful work.

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Desired result

New ZealandRevenue evidence system

A defensible evidence chain connecting marketing activity with qualified enquiries, sales and revenue while keeping uncertainty visible.

What people want to know

What businesses usually want to know first.

Measurement field guide

How this service works as a complete business system.

The sections below establish the operating principles that govern the work in New Zealand. They explain what is examined, what decisions follow and where responsibility remains with search engines, platforms, legal advisers or the business.

How the evidence chain is mapped

The map follows a customer from campaign or referral through the landing page, consent state, form, call or booking, qualification process and recorded revenue. Advertising platforms, analytics, websites, call systems, customer records and payment systems use different identifiers and definitions. Every handoff is documented so missing data is treated as a known gap instead of being silently assigned to a channel.

How conversions are defined and tested

A button click is not automatically a lead, and a submitted form is not automatically qualified demand. Events are named according to the business outcome they represent. Controlled test journeys confirm browser behaviour, server requests, notifications and downstream records. Duplicate events, blocked scripts, cross-domain journeys, time zones and consent choices are examined because they can change totals without changing real customer activity.

How attribution models should be read

Last-click, first-click, position-based and data-driven approaches answer different questions and can assign different credit to the same journey. Platform models depend on the evidence available inside that platform. Offline conversations, cross-device behaviour and incomplete identifiers create uncertainty. Reports therefore show observed, modelled and unknown sources separately and explain which decision each view is suited to support.

How reporting leads to action

Executive reporting connects spend, qualified demand, revenue evidence, data limitations and required decisions. Channel totals are reconciled against business records within stated tolerances. Changes in tracking configuration are recorded so trends are not misread. Privacy, consent, access and retention requirements are documented with appropriate legal review. The goal is better allocation decisions using source, campaign and revenue data the business can reconcile.

Working deliverables

Cross-system measurement audit
Conversion and qualification specification
Campaign-to-revenue evidence map
Decision-focused reporting framework

Evidence used to measure progress

Verified priority conversion events
Match rate between leads and outcomes
Visible unknown and modelled attribution
Reconciled channel and revenue records

From concern to confident decision

The questions that usually come before the final question.

01
What counts as a qualified enquiry for our business?Read the full answer
02
How do we avoid counting the same form twice?Read the full answer
03
Can the report include how quickly we reply?Read the full answer

Questions businesses are asking

Straight answers on cost, visibility, timing and what the work involves.

What counts as a qualified enquiry for our business?

Agree the conditions with the people who quote the work: an appropriate service, a reachable location and enough information to proceed. Record why an enquiry cannot be accepted. This helps distinguish a marketing problem from an availability or service-fit problem.

How do we avoid counting the same form twice?

Use a submission reference and review what happens when a customer refreshes, retries or contacts you again. The rules should preserve genuine separate requests while identifying accidental repeats. We test representative examples with your forms.

Can the report include how quickly we reply?

Yes, where enquiry and response times are reliably recorded. Compare those times with later outcomes carefully; timing alone does not prove why someone bought. The information can still help your team find requests waiting too long.

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