Define a useful enquiry
Separate enquiries, qualified prospects, booked appointments and completed sales in the reporting brief.
India · DSDillon
Understand which marketing brings your business enquiries.
When reports show clicks and enquiries without a clear connection to sales, it becomes difficult to decide where to spend next. DSDillon helps businesses in India review marketing attribution and connect the records needed for practical decisions. Delivery is remote and in English.
DeliveryRemote
CommunicationEnglish
Project quotesUSD
What people want to know
What businesses usually want to know first.
Start with one question: which marketing activity can be connected to a qualified enquiry or completed sale? We review how your website, campaigns and sales records capture that information, then agree the changes needed to make the answer clearer.
Follow the customer record
Review how source information travels from a campaign or referral into your form and sales process.
Explain uncertainty
Keep missing information, consent choices and differences between reporting systems visible.
Questions businesses are asking
Straight answers on cost, visibility, timing and what the work involves.
Why do advertising, analytics and sales reports disagree?
Different systems can give credit to different customer interactions. Their date ranges, attribution settings and definitions may also differ. An enquiry submitted on one day may become a customer later.
We compare those settings with the actual business process and document which records can be reconciled. We avoid adding incompatible totals together or treating every form submission as a completed sale.
Can you work with our current CRM and analytics?
We first inspect the systems, available exports and permitted integrations. The review follows a sample customer journey from a campaign link or referral through the enquiry form to the sales record.
A useful implementation may involve preserving campaign details, agreeing lead stages or correcting duplicate events. The scope depends on the current tools and access. Any paid platform or connector is identified before it is added.
What does an attribution engagement deliver?
An agreed engagement can include a measurement plan, a review of the enquiry paths, an implementation scope and a report connecting available source information with business outcomes. We identify the owner of each part of the process.
Your team defines what qualifies as a lead and records what happens after contact. That sales information is essential to assess which channels contribute to paid work.
How do we scope the work and cost?
DSDillon's published first-party analytics, conversion tracking and attribution implementation starts at US$2,500. A written quotation identifies the websites, channels, integrations and reporting requirements included. A standalone review can be scoped separately.
To begin, share the business question, the systems in use and a description of the reports that disagree. Use secure access arrangements for account review; enquiry forms should contain no passwords or private customer records.
Further reading
Guidance for planning the work
Frequently asked questions
Questions businesses ask before choosing a provider.
Can attribution tell us exactly what caused every sale?
Some customer journeys have missing or ambiguous information. We document what the available records support and where attribution remains uncertain.
Do we need to replace our existing analytics?
The review starts with the systems you already use. Any replacement is proposed only after the requirements and limitations have been assessed.
Can you separate sales enquiries from job applications?
Yes, that distinction can be included in the measurement plan, using the form purpose and your agreed lead categories.
How is consulting delivered in India?
DSDillon works remotely in English, with agreed access, review sessions, deliverables and client responsibilities.
DSDillon · India
Have a specific business problem you want DSDillon to look at?
Tell us what is not working, what you are trying to improve and which market matters. We will review the problem and outline the next practical step.
