Measurement Diagnosis
GA4 audit for businesses that cannot afford to make decisions from unreliable data.
DSDillon examines GA4 and the surrounding measurement architecture as evidence sources, not as the business outcome themselves. We identify discrepancies, missing signals, duplicate collection, source loss and attribution limitations, then determine what must be corrected.
Questions the audit should answer
Why do GA4 and advertising-platform conversions disagree?
Why are conversions counted twice?
Why is Direct or Unassigned traffic unusually high?
Are form submissions, calls and email actions actually measured?
Are UTM and campaign identifiers being lost before inquiry?
Can website leads be reconciled with their acquisition source?
The deliverable
Observed evidence, discrepancies, confidence and limitations, prioritized repairs, conversion validation requirements and an attribution plan.
Related DSDillon resources
Keep working through the issue
Related guides and services that can help you continue the diagnosis.
Related guidance
Explore more about Ga4 Audit
Conversion evidence, lead tracking and commercially useful reporting.
