Build vs Repair
Should we redesign the website or fix what already exists?
Repair is usually appropriate when the underlying platform and structure can still support the business. Rebuilding becomes more defensible when architecture, maintainability, performance, publishing or conversion constraints are systemic rather than isolated.
Signals worth investigating
- A small number of pages cause most of the problems
- The site works but messaging and calls to action are weak
- Technical problems repeatedly return after patches
- The content model cannot support current services or markets
- The team cannot safely maintain or measure the site
A better diagnostic sequence
- List the failures before listing desired design features
- Estimate whether each failure is local or structural
- Protect URLs and content that already perform useful work
- Compare repair cost with the operational cost of retaining the constraint
- Choose the smallest intervention that resolves the real problem
DSDillon Commercial Intelligence Advisory. This page provides a diagnostic framework, not a guarantee of rankings, leads, revenue or email placement.