Commercial Opportunity
How much could an underperforming website be costing the business?
No public diagnostic can know lost revenue with certainty. A defensible estimate starts with known or user-supplied inputs: relevant visits, current enquiry rate, plausible improved enquiry rate, close rate and average customer value. The result is a scenario, not a guarantee.
Signals worth investigating
- The business knows traffic volume but not conversion rate
- Marketing spend increases without proportional enquiries
- Qualified visitors repeatedly reach weak landing pages
- Lead value is known but website opportunity is not quantified
- Redesign decisions are being made without a commercial model
A better diagnostic sequence
- Use actual first-party traffic and lead figures where available
- Separate relevant traffic from total traffic
- Model conservative, base and upside conversion scenarios
- Apply the business’s own close rate and customer value
- Use the estimate to prioritize investigation, not promise revenue
DSDillon Commercial Intelligence Advisory. This page provides a diagnostic framework, not a guarantee of rankings, leads, revenue or email placement.